âWelcome to Norway! The Land of Chlamydiaâ
June 29, 2018
Drawing attention to the prevalence of a sexually transmitted disease (STD) probably doesnât feature on any tourist boardâs game plan.
The Norwegian tourist board is therefore, unsurprisingly, battling with convenience store chain 7-Eleven over its âWelcome to Norway! The Land of Chlamydiaâ campaign.
A TV ad and posters show a young Norwegian couple in front of the countryâs famous scenery of mountains and fjordsâ"but the message is a warning to use protection to a void spreading STDs. It also greets tourists as they arrive at Osloâs central station.
Calling it a âdisasterâ and ânot a good advert for Norway,â Stein Ove Rolland from Visit Norway told Dagbladet (link in Norwegian) that the message âmakes Norwegians seem like uncouth, lewd, sex-mad people.â
But sexual health NGO Sex og samfunn said chlamydia was rife in Norwayâ"over 26,000 cases of chlamydia were diagnosed in 2016â"as locals âare not good at using condoms.â
7-Eleven is standing by its posters, which it says are an attempt to increase awareness and get people talking about the problem.
In 2015, a study of Google searches by British health and beauty retailer Superdrug revealed that Norway was a âherpes hotspotâ of sorts.Read full story home our picks popular latest obsessions search Source: Google News Norway | Netizen 24 Norway